Digital Marketing Lead

Job Title: Digital Marketing Lead

Location: Lagos

Employment Type: Contract

About Us: Digitezz is a fast-growing digital agency that provides innovative marketing solutions to help businesses grow in today’s digital landscape. We specialize in services such as SEO, social media marketing, PPC, content marketing, email marketing, etc. We're looking for a highly skilled Digital Marketing Lead to help drive our clients' marketing strategies and improve overall performance.

Job Overview: As the Digital Marketing Lead, you will be responsible for developing, implementing, and managing marketing campaigns that promote our clients' products and services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. This is a leadership role that requires experience in managing a team and delivering high-performance campaigns.

Key Responsibilities

• Develop, execute, and manage comprehensive digital marketing strategies to meet client objectives.
• Lead and manage the digital marketing team, including specialists in SEO, PPC, content, and social media.
• Oversee digital marketing campaigns across all channels including, but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and email marketing.
• Analyze campaign performance, track key performance metrics (KPI), and provide detailed reporting to clients.
• Identify new trends in digital marketing, evaluate new technologies, and ensure the agency stays ahead of the competition.
• Collaborate with other departments (such as design, web development, and sales) to create cohesive marketing strategies.
• Optimize content for the website and social networking channels.
• Manage budgets and forecast results for campaigns and the digital team.
• Build and maintain relationships with clients, ensuring that their marketing needs are being met.
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven 4 years of experience as a Digital Marketing Lead or a similar senior marketing role in a digital agency or marketing firm.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Expertise in SEO, SEM, PPC, social media, and email marketing.
• Proficiency in web analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms.
• Excellent communication and leadership skills with the ability to motivate a team.
• Analytical mindset with a focus on data-driven results.
• Ability to multitask, manage multiple clients, and deliver under tight deadlines.
  
  

Preferred Qualifications:

• Experience in client-facing roles with excellent client management skills.
• Certification in Google Ads, Facebook Blueprint, or HubSpot is a plus.