Article Writing/ Website Content Creator

Responsibilities:

• Assist in the development of content strategy aligned with short-term and long-term marketing goals and objectives.
• Collaborate with marketing and design teams to plan and develop site content, style, and layout.
• Create and publish engaging content.
• Edit, proofread, and improve creative content and posts.
• Conduct keyword research and use SEO guidelines to increase web traffic.
• Optimise content for SEO
• Ensure all-around consistency (style, fonts, images, and tone)
• Proofread, edit, and update web content as needed.
• Use content management systems to analyze web traffic and user engagement metrics.
• Raise brand awareness.
• Monitor web traffic and metrics to identify best practices.
• Identify where improvements can be made, generate new ideas, and stay up to date with new developments.
• Ensure content distribution to online channels and social media platforms to increase web traffic.
• Assist in the preparation and delivery of web traffic analysis, updates, and presentations as required.
• Identify customers’ needs and gaps in content and recommend new topics.
• Keep up to date with industry developments and new ideas to capture audience attention.
• Undertake any other ad hoc duties as and when required

Requirements:

• Minimum 1 year of experience in a similar role
• Ability to research and write compelling contents
• Attention to details