- Minimum Qualification :
Job Description/Requirements
Job Summary
The Brand Activation Officer (BAO) will identify, recruit, and manage distributors and retailers for our FMCG products. The ideal candidate will drive engagement with wholesalers and retailers, fostering their purchase of brands from our distributors.
Key Responsibilities
• Articulating a clear list of wholesalers and retailers to visit each day.
• Checking stock balances with assigned distributors.
• Confirming the supply status of orders previously generated and passed to distributors for fulfillment.
• Visiting an agreed number of customers daily.
• Activating and onboarding new customers onto the platform.
• Influencing customers to place orders for brands on the platform.
• Ensuring orders raised by customers are delivered promptly by the distributors
Requirements
• Minimum of an OND holder
• Must reside in the areas of deployment
• Possess a rich knowledge of market nuances in assigned areas.
• Experience in a similar role is a key success factor.
• Must be capable of engaging wholesalers and retailers effectively to drive sales
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