Brand and Marketing Manager

Responsibilities:

• Develop and implement comprehensive brand strategies to position our compnay as a leading fashion retailer in the Nigerian and African markets.
• Lead the planning and execution of multi-channel marketing campaigns to drive customer acquisition, engagement, and retention.
• Optimize digital marketing strategies, including SEO, paid advertising, email marketing, and influencer partnerships, to maximize ROI.
• Enhance customer loyalty and satisfaction by designing innovative engagement programs and events.
• Collaborate with the e-commerce team to deliver seamless online shopping experiences.
• Partner with internal departments (Sales and Operations) to align marketing initiatives with business objectives.
• Oversee content creation, ensuring relevance, creativity, and alignment with brand voice.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field. A master’s degree is an advantage.
• Minimum of 5–10 years of experience in brand management and marketing within retail or e-commerce industries, with at least 3 years in a managerial role.
• Proficiency in marketing tools like Google Analytics, SEMrush, or HubSpot.
• Strong understanding of digital marketing, content marketing, and social media strategies.
• Familiarity with CRM systems and e-commerce platforms.