Brand and PR Lead

Responsibilities:

• Create and execute a comprehensive branding strategy that captures the church’s mission, vision, and values.
• Develop brand guidelines and ensure consistent application across all communication channels. 
• Develop and maintain relationships with local and national media.
• Write and distribute press releases, and manage media inquiries to ensure positive coverage of the church’s activities.
• Use social media and content to drive brand and awareness objectives. 
• Prepare and implement crisis communication plans.
• Address any negative publicity or issues swiftly and effectively to protect the church’s reputation.
• Track and analyze brand performance and public perception.
• Use metrics and feedback to refine strategies and improve the church’s image. 

Requirements:

• Bachelor’s degree in Public Relations, Marketing, Communications, or a related field.
• A master’s degree or additional certifications in branding or PR is a plus.
• Minimum of 8 years of experience in brand management and public relations, preferably but not limited to a faith-based or non-profit context.
• Demonstrated success in managing high-profile campaigns, media relations, and leading teams. Preferred Skillset
• Expertise in developing and executing brand strategies to enhance brand perception and market position.
• Strong experience in managing media relations, writing press releases, and coordinating public events.
• Building and maintaining relationships with journalists and media outlets.
• Planning and executing PR campaigns that align with marketing goals.
• Ability to create compelling content that supports brand messaging