Brand Manager

Job Title: Assistant Manager – Brand Manager

Job Type: Permanent, Full-time

Function: Marketing

Business: Godrej Consumer Products Limited

Location: Lagos, Nigeria

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

https://www.godrejindustries.com/

Godrej Consumer Products

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high-performance culture. We are also deeply committed to recognizing and valuing diversity across our teams.

Godrej Africa, US & ME (GAUM) cluster provides a good mix of presence in emerging market economies like Africa and more developed economies like US. With a multicultural workforce, we are working towards enhancing the geographical footprint, defining right go-to-Market strategy and disruptive consumer propositions.

https://www.godrejcp.com/

About the role

Key Responsibilities

Key Responsibilities:

• Brand Strategy & Development:
• Analyze consumer insights, market data, and competitor activity to inform branding decisions.
• Develop and implement long-term brand strategies aligned with business objectives.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Define brand positioning, messaging, and tone of voice across all platforms.
• Marketing & Campaign Execution:
• Plan and execute brand marketing campaigns, ensuring alignment with brand guidelines.
• Collaborate with digital marketing teams to create impactful social media, email, and content marketing strategies.
• Oversee advertising and promotional activities to enhance brand visibility.
• P&L management:
• Manage the brand P&L to ensure EBITDA delivery for the year. Look out for opportunities to improve profitability and operate campaigns with a ROI mindset
• Monitor key performance indicators (KPIs) and adjust strategies to optimize results.
• New product launches
• Prepare business case for new launches and manage the entire launch network
• Collaborate with all functions across Nigeria and India to ensure timely launch

Who are we looking for?

Education:

• Bachelor's degree in Marketing, Business, Communications, or related field.

Experience:

• 3+ years of experience in brand management, marketing, or related roles.

Key Skills:

• Strong understanding of market research, branding principles, and consumer behavior.
• Excellent communication, presentation, and project management skills.
• Proficiency in digital marketing, social media, and analytics tools.
• Creativity and ability to think strategically.
• Experience working with design and advertising teams is a plus.

What’s in it for you?

Be an equal parent

Maternity support, including paid leave ahead of statutory guidelines, and flexible work options on return

Paternity support, including paid leave

New mothers can bring a caregiver and children under a year old, on work travel

Adoption support; gender neutral and based on the primary caregiver, with paid leave options

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Gender transition support

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Uncapped sick leave

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Performance-based earning opportunities

https://www.godrejcareers.com/benefits/

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.

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