Brand Manager

Responsibilities:

• Brand Strategy and Development: Defines the brand’s positioning, values, and long-term direction through market research, audience targeting, and growth planning.
• Campaign Development & Execution: Plans and executes marketing campaigns for product launches and collections, including photoshoots, content rollout, and promotions.
• Brand Communications & Collaborations: Manages public relations, brand messaging, and strategic partnerships with influencers, creatives, and other brands.
• Brand Identity & Consistency: Ensures visual and messaging consistency across all brand touchpoints, maintaining alignment with brand guidelines and aesthetics.
• Events & Visibility: Organizes brand events, pop-ups, and fashion shows to increase exposure and industry presence.
• Brand Performance & Analysis: Tracks and analyzes campaign results, sales, and engagement metrics to optimize future brand strategies.

Requirements:

• Minimum of 4-5 years of experience in brand management, preferably in fashion, lifestyle, or beauty industries.
• Proven ability to lead brand campaigns from concept through execution.
• Strong creative vision paired with business acumen.
• Excellent written and verbal communication skills.
• Experience working with cross-functional teams (design, production, PR, sales, digital).
• Familiarity with branding tools and platforms (e.g., Adobe Creative Suite, Canva, Google Workspace).
• Deep understanding of fashion trends, visual storytelling, and consumer behavior.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strategic thinker with attention to detail and passion for innovation.