Brand Manager

Responsibilities:

• Brand Strategy Development: Develop comprehensive brand strategies aligned with the Evans Industries Limited overall marketing objectives and target audience.
• Brand Positioning: Define and refine the brand's positioning to differentiate it from competitors and resonate with target customers.
• Market Research: Conduct market research to understand consumer preferences, market trends, and competitor activities. Use insights to inform brand strategies and identify growth opportunities.
• Product Development Support: Collaborate with business development managers to ensure new products or product enhancements align with the brand's positioning and messaging.
• Brand Communication: Develop and oversee the implementation of integrated marketing communication plans, including advertising, digital marketing, public relations, and social media, to effectively communicate the brand message and value proposition.
• Brand Identity Management: Manage the brand's visual identity, including logos, packaging, and brand guidelines, to ensure consistency and alignment with brand positioning.
• Campaign Management: Plan, execute, and evaluate marketing campaigns to drive brand awareness, customer acquisition, and engagement across various channels.
• Cross-Functional Collaboration: Work closely with internal teams, including sales, product development, and creative services, to align brand strategies with overall business goals and ensure consistent brand messaging and execution.
• Performance Monitoring: Monitor and analyze key performance metrics, market trends, and competitive activities to track the effectiveness of brand initiatives and identify areas for improvement.
• Brand Health Monitoring: Conduct regular brand health assessments and consumer sentiment analysis to track brand perception and identify opportunities for strengthening brand equity.

Requirements:

• Bachelor's degree in marketing, business administration, or a related field. Master's degree or MBA is often preferred.
• Proven experience (5+ years) in brand management or marketing roles, preferably within the relevant industry or sector.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable brand strategies.
• Excellent communication and presentation skills, with the ability to articulate and advocate for brand initiatives across stakeholders.
• Creative thinking and problem-solving abilities, with a track record of developing innovative marketing campaigns and brand experiences.
• Proficiency in market research, data analysis, and project management tools.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.