Brand Marketing Manager

Responsibilities:

Awareness & Behavioral Change:

• Develop and deliver compelling campaigns and activities across online/digital, offline/ATL channels to generate commercial awareness that turns into active consideration and meets business targets
• Deploy strategies and tactical plans for marketing based on customer needs synchronized with the Marketing Strategic Objectives

Brand Perception & Market Insight:

• Responsible for implementing promotional activities to penetrate each targeted or operating market
• Provide customer and market insights to guide sales efforts to achieve sales and profitability objectives
• Report progress on activities and outcomes to HOM
• Develop and maintain up-to-date market intelligence on available/potential opportunities, competition, and threats within assigned territory and report same promptly.
• Identify new business and channel opportunities as well as customer needs across markets to ensure growth

Impact & Brand Measurement:

• Measure and report the performance of all assigned marketing campaigns, and assess ROI

Media Relations & Management:

• Work in close collaboration with other departments to exploit earned and owned media to deliver business targets
• Responsible for NPI and product positioning across key commercial areas within the business
• Building, managing, and leveraging relationships with media partners, OEM’s and vendors
• All other tasks assigned

Requirements:

• Degree in Business Administration/ Marketing or any related field. Advanced degree in Marketing is an advantage

Professional Qualification:

• Chartered Institute of Marketing, Nigeria (CIMN)
  
• Chartered Institute of Marketing, UK
• Any other relevant qualification

Experience:

• Minimum of 5 years experience in a B2B or product marketing environment
• Experience in a top Advertising Agency
• Managing end-to-end marketing campaigns (ATL, BTL, TTL)

Technical:

• Marketing Communications
  
• Customer Behavior/Insights
• Market Planning and Digital Marketing Skills
• Stakeholder Engagement
• Strong product marketing experience and exposure
• Data-Driven Business Analytics

Behavioral:

• Business Competence
• Relational Skills
• Service Focus (Resourceful and Enthusiastic)
• Business Acumen
• Analytical Ability
• Business Communication Skills (Verbal and Written)
• Goal and Detail Orientation
• Learning on the fly (Agile, Quick thinking, Innovation)
• Technologically Savvy

Personal Attributes:

• High level of integrity
• Excellent interpersonal & Relational Skills
• Excellent Prioritizing and time management skills
• High level of initiative