Business Development Associate

Responsibilities:

• Generate and qualify leads through strategic outbound prospecting and inbound lead management
• Execute targeted marketing campaigns across digital channels to reach diaspora entrepreneurs
• Schedule and coordinate product demonstrations for potential clients
• Collaborate with our sales team on account-based marketing initiatives
• Analyze campaign performance and provide data-driven recommendations for optimization
• Maintain detailed records of all lead generation and marketing activities in our CRM
• Stay current with legal tech trends and diaspora business development opportunities

Requirements:

• Proven experience in lead generation and business development
• Strong understanding of digital marketing channels and campaign management
• Excellent communication skills with the ability to engage diverse, international audiences
• Data-driven mindset with experience in campaign analysis and optimization
• Proficiency with CRM systems and marketing tools
• Understanding of the African market, particularly Nigeria, is a plus
• Experience in legal tech or professional services is advantageous

Key Performance Indicators:

• Consistently meet monthly qualified lead generation targets
• Maintain strong lead-to-customer conversion rates
• Drive revenue growth through new client acquisition
• Achieve target customer acquisition costs and marketing ROI
• Maintain high customer satisfaction scores for new clients

What We Offer:

• Opportunity to shape the future of African market entry
• Work with a dynamic, international team
• Competitive compensation package
• Professional development opportunities
• Remote-friendly work environment