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Brand Identity Specialist at Rainoil Limited
Rainoil Limited
NGN
Confidential
1 week ago
- Minimum Qualification :
Job Description/Requirements
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Job Title: Brand Identity Specialist
Location: Nigeria
Job Summary
Brand Identity Implementation:
31st October, 2024.
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- Company:
- Location: Nigeria
- State:
- Job type: Full-Time
- Job category:
We Are Recruiting To Fill The Position Below
Job Title: Brand Identity Specialist
Location: Nigeria
Job Summary
- This role is responsible for ensuring that Rainoil retail station within our network embodies our brand identity, quality standards, and values.
- The Brand Identity Specialist work closely with cross-functional teams to design, develop, and implement physical branding elements that enhance the customer experience and build brand loyalty.
- This role requires a blend of creative vision, project management, and hands-on collaboration with vendors and contractors.
Brand Identity Implementation:
- Oversee the application of brand identity standards across all retail stations, ensuring consistency in visual elements such as signage, colour schemes, logos, and overall aesthetic.
- Develop and update brand guidelines specific to physical retail station branding, covering both interior and exterior elements.
- Collaborate with design agencies, architects, and internal teams to conceptualize and produce unique, customer-centred physical branding elements.
- Ensure designs align with company standards, resonate with target audiences, and are adaptable across different station formats.
- Manage end-to-end brand identity projects for new station builds, renovations, and branding refreshes.
- This includes setting timelines, budgeting, and coordination with contractors, suppliers, and internal stakeholders.
- Regularly conduct site visits to ensure brand guidelines are being correctly implemented and provide corrective guidance as necessary.
- Work closely with marketing, operations, and project teams to align branding initiatives with overall company strategy and to ensure station branding supports the customer journey.
- Provide updates and progress reports to senior leadership, highlighting key achievements, challenges, and proposed solutions.
- Conduct routine audits of retail stations to maintain brand standards and ensure compliance with local regulations and safety guidelines.
- Gather and analyse customer feedback on the physical station experience to identify areas for improvement and innovation.
- Source, evaluate, and manage relationships with vendors and contractors for branding materials, including signage, lighting, paint, and structural elements.
- Negotiate pricing and manage contracts to ensure timely, cost-effective delivery of high-quality branding elements.
- Bachelor’s Degree in Marketing, Design, Architecture, or related field.
- Minimum 3-5 years of experience in brand identity, retail design, or project management within the oil and gas industry, retail, or related fields.
- Demonstrated experience in managing large-scale branding projects, particularly those involving physical space design and implementation.
- Strong understanding of brand strategy, environmental design, and physical branding applications.
- Excellent project management skills, with the ability to manage multiple priorities, budgets, and timelines.
- Experience working in a regulated industry (oil & gas, automotive, financial services).
- Knowledge of sustainability practices and materials in physical branding.
31st October, 2024.
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