Content and Product Marketing Manager

Responsibilities:

• Brand & messaging: Partner with experienced marketers to define the product's identity, craft compelling messaging, and build innovative GTM strategies.
• Stakeholder force multiplier: Work with multiple teams to consolidate, distill, and elevate their ideas into a cohesive strategy. Act as a force multiplier for the expertise of other contributors. Be the central organizing force for all ideas, identifying patterns and connections from disparate inputs to create a unified branding vision.
• Execution & optimization: Help drive the execution of GTM plans and continuously optimize based on performance data.

Requirements:

• Experience: 2+ years of product marketing experience, with a proven track record of successfully executing content and social media strategies.
• Branding expertise: Deep understanding of branding principles and experience executing brand strategies.
• Creative thinking: Ability to think outside the box and develop innovative marketing campaigns that capture attention and drive engagement.
• Communication skills: Excellent written and verbal communication skills, with the ability to articulate complex ideas in a clear and concise manner.
• Portfolio showcasing successful social media and content marketing work.

Personal Attributes:

• You are comfortable moving between planning with the team and getting your hands dirty implementing.
• You're obsessed with building brands that people actually love. You enjoy bringing your creativity to work and having the freedom to express it. You get how to craft a compelling story, nail a product's unique identity, and then launch it with a go-to-market strategy that's anything but cookie-cutter.

Bonus Points:

• Experience with viral marketing techniques.
• Comfortable with unconventional approaches to product marketing.