Content and Social Media Manager

Responsibilities:

• Content Creation and Management:
• Develop, write, and edit high-quality content for the company’s website, blog, social media, and other digital platforms.
• Create engaging and informative content, including articles, blog posts, infographics, videos, and case studies that align with the company’s voice and brand guidelines.
• Collaborate with internal teams (e.g., product, sales, and design) to produce relevant content that meets the needs of both key stakeholders and the target audience.
• Manage and maintain a content calendar, ensuring timely publication and alignment with marketing campaigns and business objectives.
• Social Media Management:
• Develop and implement a social media strategy to grow the company's presence on platforms such as LinkedIn, Twitter, Facebook, Instagram, and YouTube.
• Create and schedule posts, ensuring a consistent and engaging brand voice across all channels.
• Monitor social media accounts for comments, messages, and mentions, and respond promptly and appropriately.
• Analyze and report on social media performance metrics to assess the effectiveness of campaigns and strategies.
• Community Engagement and Management:
• Build and nurture relationships with the company’s online community by engaging with followers, responding to inquiries, and fostering conversations around industry trends and company updates.
• Identify and connect with industry influencers and thought leaders to promote the company’s brand and content.
• Manage user-generated content and advocate for customer success stories and testimonials
• SEO and Content Optimization:
• Conduct keyword research and use SEO best practices to optimize content for search engines.
• Update and maintain website content to improve organic traffic and user experience.
• Campaign Development and Execution:
• Assist in developing and executing marketing campaigns that leverage content and social media to support product launches, events, and promotions.
• Coordinate with the design team to produce high-quality visual content, including graphics, banners, and videos.
• Analytics and Reporting:
• Track, analyze, and report on content and social media performance using tools like Google Analytics, Hootsuite, or similar.
• Provide actionable insights and recommendations based on data to improve content effectiveness and social media engagement.
• Stay Updated on Industry Trends:
• Keep up-to-date with the latest trends in content marketing, social media, and the IT industry.
• Experiment with new content formats, tools, and strategies to keep the company’s digital presence innovative and competitive.

Requirements:

• 1-2 years of experience in a similar role