Content Creator
Softhills Group
Creative & Design
Job Summary
Softhills Group is seeking a dynamic and creative Content Creator to join our team. As a key member of our marketing department, you will be responsible for producing high-quality content across various platforms, including our website, social media, blogs, and product listings.
- Minimum Qualification : Degree
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
Responsibilities:
- Create and publish captivating content across various platforms including websites, social media, blogs, and more.
- Conduct ongoing research to remain informed about the latest industry trends and best practices.
- Work closely with teams like marketing and design to produce content that aligns with the company's objectives and brand identity
- Manage and update an editorial calendar to ensure consistent and timely content production.
- Optimize content for search engines and social media to boost visibility and reach.
- Monitor and analyze content performance metrics, such as views, engagement, and conversion rates, to guide future content strategies.
- Review and refine content for accuracy, grammar, and overall quality.
- Stay current with digital marketing trends and technologies to enhance content creation skills.
- Utilize various digital publishing platforms to create structured drafts
- Target content to specific audiences and focus on trending topics
- Researching and compiling social trends, ideas, competitors’ best-in-class examples, and cutting-edge executions to inform and propose new content
Requirements:
- Exceptional writing and editing abilities
- Proven ability to craft engaging and persuasive content
- Strong understanding of SEO and content marketing strategies
- Experience working with content management systems
- Meticulous attention to detail
- Proven track record of meeting deadlines
- Bachelor’s degree in English, Journalism, Communications, or a related field
- Demonstrated experience as a content creator, copywriter, or in a similar position
- A portfolio showcasing published articles or other content
- Familiarity with social media platforms and content promotion techniques
- Up-to-date knowledge of industry trends and best practices
- Excellent communication and teamwork skills
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