Content Creator

Responsibilities

• Create and publish engaging content (videos, photos, articles, etc.) for social media platforms (Instagram, Facebook, TikTok, Twitter, etc.).
• Collaborate with the marketing team to develop content that aligns with the company’s brand image and goals.
• Write compelling captions, blog posts, and marketing copy to attract and engage our target audience.
• Use relevant tools and analytics to monitor content performance and make data-driven adjustments.
• Manage and grow the company’s social media accounts, including posting regularly and engaging with followers.
• Responds to comments and messages promptly, maintaining a consistent brand voice.
• Create visually appealing graphics and videos to highlight services, promotions, and customer testimonials.
• Edit videos for social media using editing software to ensure high-quality production.
• Optimize content for search engines (SEO) to ensure our website and blogs rank higher in search results.
• Plan and schedule content calendars to ensure consistent posting and engagement across all platforms.
• Work closely with the marketing team to brainstorm creative ideas and campaigns.
• Track content metrics and report on content performance.

Requirements:

• HND/Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience as a Content Creator, Social Media Manager, or similar role.
• Excellent writing, editing, and proofreading skills.
• Ability to create high-quality visual and written content.
• Proficiency in graphic design tools (e.g., Adobe Photoshop, Canva) and video editing software.
• Strong understanding of SEO and social media algorithms.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer) is a plus.
• Creativity, attention to detail, and the ability to work under deadlines.