Content Creator/Digital Marketing Specialist
Mkobo Microfinance Bank
Marketing & Communications
Job Summary
The primary focus of this role is to build and maintain brand awareness and drive acquisition of customers through various marketing campaigns. The main duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.
- Minimum Qualification : Degree
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
Responsibilities:
- Develop, implement, and manage social media strategy for Mkobo MFB.
- Define and report weekly important social media KPIs.
- Manage and oversee social media content and management of the account.
- Generate original content and collaborate with partners (case studies, videos, blog, articles, email, social media, etc.) to develop to drive product growth.
- Grow and manage our online community
- Stay up to date with latest digital marketing best practices and technologies
- Collaborate with multiple teams within the company
- Implement and monitor SEO and user engagement and suggest content optimization.
- Communicate with industry professionals and influencers via social media to create a strong network.
Requirements:
- 2 years experience
- Degree in a related field
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