Content Manager

Responsibilities

Content Strategy & Development:

• Develop and execute a comprehensive content strategy aligned with Basec Africa’s brand and business goals.
• Research, plan, and create high-quality, engaging, and SEO-friendly content for websites, blogs, social media, email marketing, and other platforms.
• Ensure all content maintains a consistent brand voice, tone, and messaging across channels.
• Manage and optimize website content, landing pages, and multimedia materials.

Social Media & Digital Marketing:

• Oversee and manage social media accounts, creating engaging content to grow brand awareness and engagement.
• Develop content calendars and manage daily postings across social platforms.
• Work with the marketing team to develop and implement digital campaigns, influencer partnerships, and paid ads.

Content Creation & Editing:

• Write, edit, and proofread various content formats, including articles, newsletters, case studies, and product descriptions.
• Create visual content strategies in collaboration with graphic designers and video editors.
• Develop scripts for video marketing, promotional campaigns, and brand storytelling.

SEO & Website Management:

• Implement SEO best practices to optimize content for search engine rankings.
• Conduct keyword research and competitor analysis to drive organic traffic.
• Work closely with web developers to update and enhance website content.

Performance Analysis & Reporting:

• Track and analyze content performance using tools like Google Analytics, social media insights, and SEO software.
• Use data-driven insights to refine and improve content strategy.
• Prepare reports on content reach, engagement, and effectiveness.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience 1+ years in content creation, digital marketing, or content management.
• Strong writing, editing, and storytelling skills.
• Knowledge of SEO, social media marketing, and digital advertising.
• Experience with content management systems (CMS) like WordPress, Shopify, or HubSpot.
• Familiarity with graphic design tools (Canva, Photoshop) and video editing software is a plus.
• Ability to work independently and collaboratively in a fast-paced environment.