Content Marketing & Link Building Expert (SEO & Digital PR)
Lotus Content Chef
Marketing & Communications
Job Summary
We are looking for a highly skilled Content Marketing & Link Building Expert to help us build high-quality backlinks and improve our search engine rankings organically—no paid backlinks. This role is for a seasoned professional with a proven track record in content outreach, digital PR, and strategic link-building. If you have experience securing backlinks through journalist outreach, HARO (Help A Reporter Out), content collaborations, and white-hat SEO strategies, this role is for you. You must have an in-depth understanding of Google’s SEO best practices, link-building strategies, and content-driven organic growth.
- Minimum Qualification : HND
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Responsibilities:
- Develop and execute outreach campaigns to build high-authority backlinks through content-driven strategies.
- Utilize HARO, SourceBottle, and other journalist outreach platforms to secure links from credible sources.
- Identify and connect with relevant webmasters, bloggers, journalists, and site owners to promote our content and earn links.
- Develop and execute guest posting and content collaboration strategies that align with our brand.
- Analyze and evaluate existing backlink profiles, identifying opportunities for link reclamation and improvement.
- Work closely with our content team to ensure articles, infographics, and other linkable assets are optimized for link-building efforts.
- Track and report on backlink growth, campaign performance, and SEO improvements.
- Stay updated on SEO trends, algorithm updates, and link-building best practices.
Requirements:
- 3+ years of proven experience in content outreach and organic link building (non-paid).
- Proven track record of securing high-authority backlinks from reputable sources.
- Strong experience using tools like Ahrefs, SEMrush, Moz, Majestic, or SimilarWeb to analyze backlink opportunities.
- Familiarity with HARO, Help a B2B Writer, SourceBottle, and other journalist outreach tools.
- Exceptional communication and negotiation skills—ability to pitch content to webmasters, journalists, and influencers effectively.
- Solid knowledge of Google's link-building guidelines, SEO best practices, and white-hat strategies.
- Ability to work independently and show proof of past successful link-building campaigns.
Bonus Points if You Have:
- Experience with email outreach automation tools (Pitchbox, BuzzStream, etc.).
- Knowledge of internal linking strategies for content optimization.
- Understanding of content marketing, digital PR, and viral content strategies.
Why Join Us?
- 100% remote work flexibility.
- Opportunity to work on high-authority SEO projects.
- Competitive salary and performance-based incentives.
- A culture that values organic, ethical SEO growth.
How to Apply: If you are an experienced SEO & Link-Building Specialist with a passion for content-driven backlinks, we’d love to see your work. Send your portfolio, past backlink achievements, and a brief introduction about your approach to organic link-building.
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