Content Owner

Responsibilities:

Content Strategy & Planning:

• Define and own the content strategy, ensuring alignment with the company's goals and target audience.
• Develop content plans and calendars, setting clear goals and KPIs for content performance.
• Continuously optimize content based on user engagement, feedback, and data analysis.

Content Creation & Management:

• Write, edit, and oversee the creation of high-quality content, including blog posts, web pages, product descriptions, case studies, white papers, and social media content.
• Ensure that content is consistent in tone, style, and messaging across all platforms.
• Work closely with designers, video creators, and other content contributors to produce multimedia content (images, videos, infographics, etc.).

SEO & Performance Optimization:

• Implement SEO best practices to ensure content is discoverable and ranks well in search engine results.
• Monitor content performance through analytics tools and make data-driven decisions to improve content reach and engagement.
• Collaborate with marketing teams to ensure that content supports overall digital marketing efforts, including paid campaigns, email marketing, and social media.

Collaboration & Stakeholder Management:

• Work with product managers and engineers to ensure product content is accurate and supports the product development lifecycle.
• Act as the primary point of contact for all content-related decisions and communications across the company.
• Collaborate with sales and customer service teams to create content that addresses customer needs and drives conversions.

Brand Consistency & Governance:

• Ensure all content adheres to brand guidelines, maintaining consistency in voice and messaging.
• Develop content governance protocols, ensuring content is up-to-date and accurate across all channels.

Requirements:

• Bachelor's degree in marketing, Communications, Journalism, or a related field, or equivalent experience.
• 3+ years of experience in content creation, content management, or digital marketing.
• Proven experience in developing and executing content strategies.
• Experience with SEO, content performance analysis, and optimization.
• Strong understanding of digital platforms and the ability to tailor content for web, mobile, and social media.

Technical Skills:

• Strong writing and editing skills with a keen eye for detail and grammar.
• Proficiency in content management systems (CMS) such as WordPress or similar platforms.
• Experience with analytics tools like Google Analytics, SEMrush, or Arefs for tracking content performance.
• Familiarity with SEO best practices and keyword research tools.
• Basic understanding of multimedia content creation, including video, image editing, and graphic design.

Soft Skills:

• Strong communication and collaboration skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• A creative thinker who can adapt content strategies to meet changing business needs.
• Detail-oriented with excellent organizational skills.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and career advancement.
• A collaborative and innovative work environment.
• The chance to shape content strategy and work with cutting-edge technologies.

Location: Lagos, Nigeria.

Application Deadline: 21st October 2024