Content Strategist

Responsibilities:

• Develop and document a comprehensive content strategy that supports business goals, target audience needs, and brand voice.
• This includes defining content pillars, target keywords, content formats, and distribution channels. 
• Conduct thorough audience research to understand their demographics, interests, pain points, and online behavior.
• Use data and insights to inform content creation and distribution strategies.
• Create and manage a content calendar that outlines planned content creation and publication schedules.
• Ensure consistent and timely delivery of content.
• Oversee the creation of high-quality, engaging content across various formats, including blog posts, articles, infographics, videos, social media updates, email newsletters, and more.
• May also curate relevant content from external sources.
• Develop and execute content distribution and promotion strategies across various channels, including social media, email marketing, paid advertising, and influencer outreach.

Requirements:

• Bachelor's degree in Marketing, Communications or a related field.
• Proven minimum of 2 years experience in content strategy development and execution. 
• Strong understanding of content marketing principles, SEO best practices, and various content formats.
• Excellent writing, editing, and communication skills.
• Proficiency in content management systems (CMS) and marketing analytics tools.
• Strong analytical, problem-solving, and decision-making skills.
• Ability to work independently and as part of a team.
• Creative thinker with a passion for content marketing.