Content Writer/Social Media Officer

Responsibilities:

• Develop and execute a social media strategy to enhance brand awareness and customer engagement.
• Write, create, and publish web content (homepages, product pages, landing pages, FAQs) optimized for SEO performance and conversion goals.
• Create, write, and schedule original and curated content across platforms (LinkedIn, X/Twitter, Facebook, Instagram, etc.).
• Manage and schedule posts across platforms (LinkedIn, Twitter, Facebook, Instagram, etc.).
• Create compelling blog content that highlights fintech trends, cross-border payments, and digital financial services.
• Optimize all content (blog posts, captions, hashtags, etc.) for SEO to increase website traffic and visibility.
• Coordinate and manage the publication of all digital content across blogs, websites, newsletters, and social media platforms to ensure timely delivery and brand consistency.
• Monitor industry trends and competitors to ensure our content remains relevant and impactful.
• Design and execute email marketing campaigns to engage existing users and attract new customers.
• Develop automated email workflows for customer onboarding, product updates, newsletters, and promotional offers.
• Use newsletter tools (Mailchimp, Brevo, HubSpot, etc.) to create and distribute high-quality fintech-related content.
• Analyze email performance metrics (open rates, CTRs, conversions) and optimize campaigns for better results.
• Collaborate with marketing, design, product, and engineering teams to create fintech-focused content that aligns with product launches and company objectives.
• Create and manage landing pages, case studies, and whitepapers to showcase HelloMe’s fintech solutions.
• Integrate content marketing efforts with lead-generation strategies to drive customer acquisition.
• Implement A/B testing strategies to optimize email and blog content for better engagement.
• Use analytics tools (Google Analytics, Meta Business Suite, Mailchimp Reports) to measure campaign success.
• Track KPIs such as website traffic, engagement rates, lead generation, and conversion metrics.
• Provide data-driven insights and recommendations to improve content effectiveness.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of proven experience in content writing, social media management, email marketing, blogging, newsletter development, web content creation, and content publication across digital platforms.
• Strong understanding of fintech, payments, and financial technology trends.
• Proficiency in email marketing tools (Mailchimp, Brevo, HubSpot, etc.) and social media scheduling tools (Hootsuite, Buffer).
• Knowledge of SEO, content optimization, and audience targeting strategies.
• Experience with content management systems (CMS) and analytics tools.
• Basic graphic design skills using Canva, Adobe Creative Suite, or similar tools.
• Excellent copywriting, storytelling, and content curation skills.
• Ability to work in a fast-paced fintech environment and adapt to changing industry trends.

Benefits:

• Pension Scheme
• Competitive salary package.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• HMO