Conversion Copywriter ✍️?? (Conversion-Focused | Mental Health Agency | Remote)

Goodwork is recruiting for a US-based mental health marketing, web design, and coaching agency.

What makes this opportunity interesting?

• ? Create meaningful connections through empathetic marketing for mental health professionals
• ??‍⚕️ Transform therapists' expertise into compelling stories that help people seek care
• ? Join a fast-growing agency shaping the future of therapy practices

About the Company

We're a mental health marketing, web design, and coaching agency offering a mix of "done with you" and "done for you" services to help psychotherapists attract their dream clients and grow their businesses.

MISSION:

To improve our collective mental health by providing a clear, sustainable path for therapists to support more people and make the world a better place.

CLIENTS:

Therapists and mental health practitioners with a solo practice (aka, a business of 1) and group practice owners (2-5 employees) across the United States. 

HISTORY & GROWTH:

With 19 years of industry experience, we've worked with hundreds of therapists, continuously refining our approach. We're currently experiencing explosive growth, having tripled our revenue in 2024.

TEAM STRUCTURE:

We're a fully remote organization with 5 core team members (soon to be 6 ??), including our founder, two SEO specialists, a web designer, a copywriter, and various freelancers. We're headquartered in Santa Cruz, California, but our team spans across the globe.

TEAM CULTURE:

We are fast-paced yet flexible, with a strong emphasis on independent work and self-management. We communicate primarily through Slack and Zoom, fostering an environment where every team member has a voice. We value clear communication, technical proficiency, and the ability to learn and adapt quickly.

TEAM VALUES:

• ? Expertise: We're all experts in what we do, continuously honing our skills.
• ? Ownership: You are the owner of your work, empowered to make decisions and drive results.
• ? Growth Mindset: We are lifelong learners, always seeking to improve and innovate.
• ? Impact: We make the world a better place by supporting mental health professionals.
• ?️ Freedom: Creative digital minds need liberation - remote work is key to our success.

About the Role

We're looking for a remote Conversion Copywriter to transform therapists' expertise into high-converting content. You'll bridge the gap between clinical expertise and marketing, connecting mental health professionals with clients through psychological triggers and our proven pain point → desired outcome → solution framework. You'll create landing pages, Google Ads copy, and email sequences that make quick, human connections — showing readers they're understood and compelling them to schedule consultations.

This conversion-focused, humanistic marketing role balances emotional connection with strong calls-to-action. We need someone who writes original, compelling copy without heavy AI reliance, bringing a deep understanding of both marketing psychology and mental health concepts. 

You'll collaborate with our SEO, Google Ads, and Design teammates based on detailed briefs to create content that drives growth while helping people take their first steps toward better mental health. This position reports directly to the Founder/CEO.

About the Ideal Candidate

OUR IDEAL CANDIDATE HAS THESE QUALITIES

• Conversion Specialist - You understand the science and art of converting visitors into clients through compelling copy that speaks directly to needs and emotions.
• Natural Storyteller - You transform complex information into compelling narratives that drive action, connecting emotionally with readers through your words.
• Psychologically Savvy - You craft short, concise, emotionally-driven content that leverages psychological principles to convert visitors into clients.
• Original Thinker - You write powerful, original copy without heavy reliance on AI tools, bringing your unique voice and perspective to each project.
• Information Synthesizer - Your ability to distill information from various sources into empathetic marketing copy that resonates with target audiences sets you apart.
• Emotional Intelligence Expert - You understand the nuances of mental health challenges and can write with sensitivity while still driving conversions.
• Quick Connector - You excel at creating immediate rapport through copy, helping readers feel understood within seconds of beginning to read.
• Conversion Focused - You know how to balance emotional connection with strong calls-to-action that motivate people to take the next step.
• Versatile Writer - You can adapt your style across landing pages, email sequences, Google Ads, and other formats while maintaining a consistent brand voice.
• Metrics Driven - You understand what makes copy convert and can analyze results to continuously improve performance.
• Multitasking - Switching between projects comes easily to you.

Job Responsibilities
Landing Page Creation & Optimization:

• Transform client interviews and documentation into compelling, high-converting landing pages.
• Craft emotional narratives with strong hooks that immediately connect with the reader.
• Follow pain point → desired outcome → solution structure.
• Write conversion-focused copy for both organic and Google Ads landing pages.
• Integrate keywords naturally while maintaining an authentic voice.
• Position therapists as solution providers rather than service listings.
• Create powerful headlines that grab attention and drive action.
• Use concise, no-fluff copy that speaks directly to the reader's emotional state.

Email Marketing:

• Craft concise, compelling email copy with strong hooks.
• Develop email sequences that build trust while driving conversions.
• Create nurture sequences that guide prospects through the decision journey.
• Write newsletter content that balances teaching with engagement.
• Use psychological triggers to increase open rates and click-through rates.
• Ensure each email moves readers closer to taking action.

Marketing Strategy & Content Planning:

• Analyze client questionnaires, workbooks, and video recordings to extract key messaging.
• Synthesize complex therapeutic concepts into clear, actionable content.
• Collaborate with SEO and Google Ads teams to align content strategy.
• Work with the design team to coordinate copy and visual elements.
• Identify pain points and create messaging that resonates on an emotional level with potential clients.

Ad Copy & CTA Development:

• Write compelling Google Ads and social media ad copy that drives clicks.
• Create multiple versions of call-to-action buttons and text to test effectiveness.
• Understand the psychology behind what makes people click.
• Develop ad copy variations for A/B testing.
• Craft ad extensions that enhance conversion potential.

Content Optimization & Quality Assurance:

• Review and refine AI-generated content to ensure it meets our high standards.
• Incorporate keywords naturally while maintaining readability.
• Ensure all content aligns with mental health industry best practices.
• Maintain proper tone and empathy throughout all communications.
• Adapt content based on performance metrics and client feedback.
• Consistently test and optimize copy elements to improve conversion rates.

Candidate Requirements

• 1-5 years of prior experience in conversion copywriting roles such as Conversion Copywriter, Content Writer, Direct Response Copywriter, SEO Content Writer, Email Marketing Specialist, Performance Marketing Copywriter, CRO Copywriter, or SEM Copywriter.
• Portfolio of high-converting content with landing pages, email sequences, and ad campaigns that demonstrate proven results.
• Strong understanding of consumer psychology and the emotional triggers that drive people to take action.
• Exceptional headline writing ability - crafting concise, compelling hooks and headlines that grab attention immediately.
• A/B testing experience with systematically improving copy elements to increase conversion rates.
• Balanced writing approach that connects emotionally while maintaining strong, clear calls-to-action.
• Mental health writing expertise with demonstrated experience writing about therapy topics and treatment approaches.
• Clinical accuracy while maintaining engaging, accessible content for general audiences.
• Original writing talent with the ability to create compelling copy without heavy reliance on AI tools.
• SEO-optimized content skills that naturally incorporate keywords while maintaining authentic voice.
• Conversion rate optimization knowledge including principles and best practices for improving performance.
• Meticulous attention to detail and consistent adherence to brand guidelines.
• Exceptional emotional intelligence in written communications across all formats.
• Cross-functional collaboration experience working effectively with subject matter experts.
• Strong interviewing abilities with active listening skills to extract valuable insights from clients.

Bonus If You Have:

• Professional background in counseling, social work, or mental health (moved from bonus to core qualifications)
• Advanced SEO strategy and optimization techniques
• B2B copywriting for healthcare professionals
• WordPress content management and optimization
• Familiarity with our tools: Slack, ClickUp, Zoom, WordPress, Surfer, Keyword Hero, WordPress, Google Docs

Other Details:

• Working Hours: Fixed 9AM-6PM Pacific Time (8 working hours + 1-hour lunch and two 15-min breaks); potential to shift to 7AM-4PM after 90 days.
• Employment Type: Full-time (40 hours/week)
• Level: Junior (1-2 years of relevant work experience), Intermediate (3-5 years)
• Compensation: 
• Junior: ??USD$319 - $447/month (??500K - 700K NGN/month)
• Intermediate: ??USD $448 - $574/month (??701K - 900K NGN/month)

Benefits of working with us: 

• ? Work directly with a forward-thinking international company
• ? Work from the comfort of your home
• ? Incredibly talented teammates
• ??‍♀️ Work-life balance: 8 hours a day, 5 days a week
• ? Remote-first company culture
• ? Hands-on mentorship from an experienced marketing veteran
• ❤️ Be part of a team making a real difference in mental health
• ? USA holidays and paid mental health days

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