Creative Marketing Strategist

Responsibilities:

Content Creation & Management:

• Develop and maintain a detailed content calendar to ensure consistent, high-quality posts.
• Generate innovative content ideas that align with TM's brand message and target audience.
• Capture visually appealing product photos and videos for marketing use.

Video Production:

• Shoot and edit high-quality videos for campaigns, tutorials, and product features.
• Optimize video content for platforms like Instagram, TikTok, and YouTube.

Ad Campaign Development:

• Create and execute ad campaigns across platforms such as Instagram, Facebook, and Google Ads.
• Write compelling ad copy and select visuals to attract and convert audiences.
• Monitor and analyze ad performance to maximize ROI.

Landing Page Creation:

• Design and optimize landing pages for marketing campaigns to generate and nurture leads.
• Ensure landing pages are visually appealing, user-friendly, and aligned with campaign goals.

Brand Messaging:

• Maintain a consistent and sophisticated brand voice across all marketing efforts.
• Develop content that communicates TM's dedication to quality and craftsmanship.

Collaboration & Feedback:

• Work closely with the Sales team to understand customer FAQs, feedback, and sales challenges.
• Create content that addresses FAQs and supports sales efforts.

Performance Monitoring:

• Track and analyze the performance of content and campaigns using analytics tools.
• Prepare daily, weekly, and monthly reports with actionable insights.

Loyalty Program Promotion:

• Develop creative campaigns to promote TM's loyalty point system and engage customers.

Trend Research & Innovation:

• Stay updated on marketing and social media trends to keep TM’s content fresh and engaging.
• Experiment with new strategies, formats, and tools to enhance brand presence.

Creative Direction:

• Oversee the execution of all creative marketing initiatives to ensure premium quality and alignment with the brand's aesthetic.

Requirements:

• 1 year experience
• HND/Degree in a related field