Responsibilities:

•  Develop and implement digital marketing strategies to promote travel packages, offers, and services across online platforms.
•  Manage and optimize paid advertising campaigns, including Google Ads, social media ads, and display advertising, to achieve ROI targets.
•  Create engaging content for social media platforms, blogs, and newsletters to attract and retain customers.
•  Optimize the company website and landing pages for SEO to increase organic traffic and improve search engine rankings.
•  Analyze digital marketing performance using tools like Google Analytics and provide data-driven insights for continuous improvement.
•  Manage email marketing campaigns, including content creation, audience segmentation, and performance tracking.
•  Collaborate with internal teams to create compelling travel-related visuals, videos, and promotional materials.
•  Stay updated with the latest digital marketing trends and travel industry insights to innovate and adapt strategies.
•  Monitor and engage with online communities, responding to inquiries and building relationships with potential and existing customers.

Requirements:

•  Bachelor's degree in Marketing, Mass Communication, or a related field.
•  Proven experience in digital marketing, preferably in the travel or hospitality industry.
•  Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools.
•  Strong knowledge of social media management and content creation tailored to the travel audience.
•  Excellent copywriting skills, with the ability to create engaging and persuasive content.
•  Creativity and attention to detail in designing digital campaigns and visuals.
•  Analytical skills to interpret data and optimize campaign performance.
  
  

Remuneration: NGN 120,000 (Starting Salary)

Work Mode: Hybrid (1 day onsite)