Digital Marketer

Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with the company's overall marketing objectives and goals.
• Manage and optimize the company's website, ensuring a seamless user experience, effective content management, and data-driven optimization.
• Plan and execute social media campaigns across various platforms (Facebook, Twitter, Instagram, etc.), leveraging trending topics, engaging content, and targeted advertising.
• Develop and implement email marketing campaigns, including email newsletters, promotional offers, and drip campaigns, to nurture and convert leads.
• Oversee and optimize online advertising campaigns, including pay-per-click (PPC), display ads, and retargeting initiatives, to drive website traffic and conversions.
• Collaborate with the creative team to develop compelling digital content, such as videos, infographics, and interactive experiences, to enhance customer engagement.
• Conduct thorough competitive analysis and market research to identify digital marketing trends, opportunities, and best practices within the lottery industry.
• Utilize web analytics tools (e.g., Google Analytics) to track and analyze website traffic, user behavior, and campaign performance, and make data-driven decisions to optimize digital marketing efforts.

Requirements:

• Minimum of 4 years experience as a Digital Marketing Manager or in a similar role
• Relevant degree in a recognized institution