Digital Marketer

Responsibilities:

• Develop and implement comprehensive digital marketing strategies across various channels, including SEO, PPC, email marketing, social media, and content marketing.
• Create, curate, and manage engaging content for websites, blogs, social media platforms, and email campaigns.
• Monitor and analyze performance metrics using tools such as Google Analytics, SEMrush, or similar, and report on campaign effectiveness.
• Conduct market research to identify trends, opportunities, and audience insights to inform marketing strategies.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Stay current with industry trends, digital marketing technologies, and best practices to continuously improve marketing efforts.
• Assist in the development of marketing collateral, including graphics, videos, and promotional materials.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-3 years of experience in digital marketing or a related role.
• Strong understanding of digital marketing concepts and best practices.
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, AdWords, HubSpot).
• Excellent written and verbal communication skills.
• Creative thinker with strong problem-solving abilities.
• Familiarity with HTML, CSS, or graphic design software is a plus.
• Ability to work independently and collaboratively in a fast-paced environment.