Digital Marketer

Responsibilities:

• Plan and manage social media platforms, SEO/SEM strategies, and online advertising.
• Create and oversee digital content creation (blogs, posts, videos, infographics, etc.).
• Design and manage online marketing campaigns across Google Ads, Facebook Ads, and other platforms to generate leads.
• Implement lead generation strategies to attract potential clients and pass these leads to the sales team.
• Monitor and improve lead conversion rates through email marketing, landing pages, and marketing automation.
• Manage the company's social media accounts (Facebook, Instagram, LinkedIn, etc.), ensuring consistent brand messaging.
• Create engaging content for posts, stories, and ads to enhance user engagement and attract potential property buyers.
• Optimize the company’s website and digital content for search engines to drive organic traffic.
• Implement keyword research and SEO best practices to improve property visibility online.
• Develop and execute email marketing campaigns to nurture leads and engage clients.
• Use email lists to promote new listings, open houses, and company updates.
• Use analytics tools (Google Analytics, Facebook Insights) to track the effectiveness of digital campaigns.
• Report on key performance indicators (KPIs), such as website traffic, conversion rates, and lead acquisition costs.

Requirements:

• Proven experience in digital marketing, including managing social media platforms, SEO/SEM, and online advertising.
• Strong understanding of content creation, lead generation strategies, and marketing automation.
• Excellent communication and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience in the real estate industry or a similar sector is a plus.
• Proficiency in Google Ads, Facebook Ads, Google Analytics, and other digital marketing tools.