Digital Marketer

Responsibilities:

Develop and Manage Digital Marketing Campaigns:

• Create effective online marketing strategies, including SEO/SEM, email marketing, and social media campaigns, to drive traffic to our real estate listings and increase brand awareness.

Google Ads Campaign Management:

• Plan, create, and optimize Google Ads campaigns, including Search, Display, and Video ads, to maximize leads and conversions for our real estate properties.
• Analyze campaign performance, manage ad spend, and adjust bids and keywords to achieve the best ROI.

SEO & SEM Optimization:

• Optimize website content for search engines (SEO) to increase organic visibility and monitor keyword rankings.
• Manage pay-per-click (PPC) advertising campaigns (Google Ads, Facebook Ads) to ensure efficient budget usage and maximum ROI.

Social Media Management:

• Manage the company’s social media profiles (Facebook, Instagram, LinkedIn, Twitter) and engage with users to build a strong online community.
• Monitor and analyze social media performance using analytical tools and make data-driven decisions to optimize results.

Analyze & Report Performance:

• Track and analyze the performance of digital marketing campaigns using tools like Google Analytics, and provide regular reports with actionable insights to optimize strategies.
• Measure and report on the performance of all digital marketing campaigns and assess goals (ROI and KPIs).

Stay Updated with Industry Trends:

• Keep abreast of new developments in digital marketing, emerging technologies, and trends in the real estate sector.

Requirements:

• Proven experience in a digital marketing role, preferably in the real estate industry.
• Proficiency in using digital marketing tools (Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, etc.).
• Strong knowledge of SEO, SEM, social media marketing, and Google Ads.
• Excellent written and verbal communication skills.
• Strong analytical and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

• Experience with real estate digital marketing or property-related industries.
• Familiarity with website design and content management systems (CMS) like WordPress.
• Experience with CRM software like HubSpot or Salesforce is a plus.