Digital Marketer

Company Description

1Techlink Limited is a technology company based in Lagos State, Nigeria. We specialize in connecting vendors and riders to customers using mobile app technology. Our goal is to create a convenient one-stop shop for users with various needs.

Role Description

This is a full-time on-site role for a Digital Marketer at 1Techlink Limited. The Digital Marketer will be responsible for executing social media marketing campaigns, generating leads, conducting web analytics, and implementing digital marketing strategies. The role will require working in our office located in Yaba,Lagos State, Nigeria.

1.     Digital Strategy Development:

• Develop and execute comprehensive digital marketing plans aligned with company goals, focusing on both short-term and long-term growth.
• Analyze market trends, customer behavior, and competitor activities to identify opportunities for market penetration and expansion.
• Conduct SWOT analysis to inform strategy adjustments and maintain competitive advantage.
• Collaborate with cross-functional teams to ensure alignment of digital marketing strategies with overall business objectives.

2.     Online Advertising:

• Manage and optimize paid advertising campaigns across various platforms, including Google Ads, social media ads (Facebook, Instagram, LinkedIn, Twitter), and display networks to maximize ROI.
• Monitor ad performance through detailed analytics, adjust budgets, and refine targeting to ensure optimal results.
• Conduct A/B testing on ad creatives and landing pages to continually improve conversion rates and reduce cost per acquisition (CPA).

3.     Search Engine Optimization (SEO) & App Search Optimization (ASO):

• Implement and oversee advanced SEO strategies to improve organic search rankings and drive qualified traffic to the website.
• Conduct in-depth keyword research, competitive analysis, and SEO audits to identify areas for improvement.
• Execute on-page optimization, including meta tags, URL structure, content optimization, and internal linking.
• Develop and implement off-page SEO strategies such as link building, guest blogging, and social bookmarking.
• Optimize mobile app listings on app stores (Apple App Store, Google Play) to enhance visibility and downloads.
• Conduct keyword research for app store optimization, update app descriptions, and effectively utilize visual assets such as screenshots and videos.

4.     Content Marketing:

• Develop engaging and relevant content for various digital channels, including the company website, blog, and social media platforms.
• Collaborate with the content team to ensure consistent brand messaging across all platforms.
• Create visually appealing content that aligns with 1Techlink's brand for social media platforms, including infographics, videos, and interactive posts.
• Design email newsletters, digital ads, and other marketing collateral to drive sales and enhance user experience.
• Stay updated on design trends and continuously innovate to keep our visual presence fresh and engaging.

5.     Social Media Management:

• Manage and grow the company's social media presence across platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels.
• Create and schedule posts, run social media campaigns, and engage with the online community to build brand loyalty and drive engagement.
• Monitor social media performance metrics and adjust strategies to improve reach and engagement.
• Implement influencer marketing and partnership strategies to expand reach and credibility.

6.     Email Marketing:

• Plan and execute email marketing campaigns to nurture leads, drive sales, and increase customer retention.
• Segment email audiences based on customer data and behavior to deliver personalized content.
• Implement A/B testing for subject lines, email content, and calls-to-action to optimize campaign performance.
• Monitor email performance metrics, including open rates, click-through rates, and conversion rates, to continuously improve email marketing efforts.

7.     Google Map Marketing:

• Optimize Google My Business listings to enhance local search visibility and drive foot traffic to physical locations.
• Ensure that business information is accurate and up-to-date, including hours of operation, contact details, and services offered.
• Monitor and respond to customer reviews and ratings to maintain a positive online reputation.
• Utilize Google Posts to share updates, promotions, and events with local audiences.

8.     SMS/Messenger Marketing:

• Develop and implement SMS and messenger marketing campaigns to reach customers directly with personalized messages.
• Craft compelling SMS and messenger content that encourages engagement and conversion.
• Segment contact lists to send targeted messages based on customer behavior and preferences.
• Monitor campaign performance metrics such as delivery rates, open rates, and conversion rates, and adjust strategies to improve effectiveness.

9.     Analytics and Reporting:

• Utilize advanced analytics tools (Google Analytics, SEMrush, Moz, etc.) to track, measure, and report on key performance indicators (KPIs) across all digital marketing channels.
• Provide insights and actionable recommendations based on data analysis to optimize marketing strategies and improve campaign effectiveness.
• Prepare detailed monthly and quarterly reports to present to senior management, highlighting performance, insights, and strategic recommendations.

Qualifications

• Social Media Marketing and Marketing skills
• Lead Generation skills
• Web Analytics skills
• Digital Marketing skills
• Excellent written and verbal communication skills
• Strong analytical and problem-solving abilities
• Ability to work in a fast-paced environment
• Bachelor's degree in Marketing, Business, or a related field