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1 week ago

Job Summary

We're seeking a highly motivated and innovative Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth, increase brand awareness, and engage with our target audience.

  • Minimum Qualification : Degree
  • Experience Level : Entry level
  • Experience Length : 1 year

Job Description/Requirements

Responsibilities:

  • Develop and execute comprehensive digital marketing plans across multiple channels, including social media, email, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing
  • Conduct market research and analyze data to identify trends, opportunities, and challenges, and use this insights to inform marketing strategies
  • Create and curate high-quality content, including blog posts, social media posts, email newsletters, and other digital assets
  • Manage and optimize social media presence across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube
  • Develop and implement email marketing campaigns to nurture leads, promote products/services, and drive conversions
  • Stay up-to-date with the latest digital marketing trends and best practices, and apply this knowledge to continuously improve marketing strategies and tactics
  • Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and maximize impact
  • Monitor and report on key performance indicators (KPIs), including website traffic, engagement metrics, conversion rates, and return on investment (ROI)
  • Identify areas for improvement and develop actionable recommendations to optimize marketing efforts


Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field
  • 1+ years of experience in digital marketing or a related field
  • Proven track record of developing and executing successful digital marketing campaigns
  • Strong understanding of digital marketing principles, including SEO, PPC, social media marketing, email marketing, and content marketing
  • Excellent analytical skills, with the ability to collect, analyze, and interpret data to inform marketing decisions
  • Strong written and verbal communication skills, with the ability to create engaging content for various audiences
  • Experience with digital marketing tools and software, including Google Analytics, HubSpot, Marketo, or similar platforms
  • Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously




What We Offer:

  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Flexible work arrangements and remote work options
  • Access to cutting-edge digital marketing tools and software


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