Digital Marketing Executive

Responsibilities:

• Plan and successfully implement all digital marketing, including SEO/SEM, social media, advertising campaigns, email and marketing database.  
• Ensure continuous improvement and development of new and creative growth strategies.
• Design, build, and maintain a strong social media presence.
• Ensure that the brand message is consistent.
• Manage the website and other platforms by applying best practices.
• Conduct data analysis and report the performance of all digital marketing campaigns and review against set goals.
• Carry out market research and create plans on the best way to digitally sell our products.
• Assist in the creation of engaging content.
• Identify trends and provide insights.
• Optimize digital spend and performance.
• Work closely with internal teams to create landing pages and optimize user experience.
• Conduct a thorough analysis and make recommendations on end-to-end customer experience across multiple platforms and customer touch points.
• Ensure continuous skill upgrades to implement new technologies, especially in campaign planning.
• Ensure proper management of the marketing budget for optimum results.
• Design experiments and conversion tests.
• Carry out audits as needed to ensure that we are keeping up with best practices. 
• Perform other duties as assigned

Requirements:

• Background in marketing, English, communication, or a related field.
• Minimum of 2 years experience in successfully running digital campaigns.
• Experience in SEO/SEM, content marketing, and social media management.
• Background in sales is an added advantage.
• Solid knowledge of website and ad analytics tools