Digital Marketer

Responsibilities:

• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
• Design and oversee engaging content for various digital platforms, ensuring alignment with brand guidelines.
• Optimize website content, structure, and performance to improve user experience and conversion rates.
• Manage social media accounts, including content scheduling, audience engagement, and performance analysis.
• Track, measure, and report on performance metrics for all digital campaigns, using tools such as Google Analytics and social media insights.
• Work closely with the design, sales, and product teams to ensure cohesive marketing strategies.
• Monitor industry trends and competitor activities to identify new opportunities and strategies.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 2 years experience in digital marketing or a similar role.
• Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, AdWords, CRM software).
• Knowledge of content management systems (e.g., WordPress).
• Graphic design and video editing skills are a plus.
• Excellent communication and writing skills.
• Strong analytical and problem-solving abilities.
• Ability to multitask and manage time effectively.