Digital Marketer
PoweredUp Consulting
Marketing & Communications
Job Summary
We are seeking a creative, results-driven Digital Marketer to manage our online marketing strategies. The ideal candidate will have a strong understanding of digital marketing channels, analytics, and trends to drive brand awareness, customer engagement, and business growth.
- Minimum Qualification : Degree
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
Responsibilities:
- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
- Design and oversee engaging content for various digital platforms, ensuring alignment with brand guidelines.
- Optimize website content, structure, and performance to improve user experience and conversion rates.
- Manage social media accounts, including content scheduling, audience engagement, and performance analysis.
- Track, measure, and report on performance metrics for all digital campaigns, using tools such as Google Analytics and social media insights.
- Work closely with the design, sales, and product teams to ensure cohesive marketing strategies.
- Monitor industry trends and competitor activities to identify new opportunities and strategies.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 2 years experience in digital marketing or a similar role.
- Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, AdWords, CRM software).
- Knowledge of content management systems (e.g., WordPress).
- Graphic design and video editing skills are a plus.
- Excellent communication and writing skills.
- Strong analytical and problem-solving abilities.
- Ability to multitask and manage time effectively.
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