Digital Marketer

Responsibilities:

• Create and manage user segments based on behavior, location, and preferences
• Build, test, and deploy email newsletters, product announcements, and special campaigns
• Design and implement push notifications and in-app pop-up messages
• Independently create and manage emails using content blocks and custom HTML/CSS when necessary
• Set up journeys and automation that are optimized for conversion and retention
• Plan and manage paid ad campaigns on Google, Facebook, Instagram, and LinkedIn
• Develop LinkedIn newsletters to target professional and B2B audiences (restaurant owners, investors, partners)
• Align ad creatives and copy with the company’s voice and mission
• Work closely with the internal team of designers, writers, and community managers
• Contribute to cross-channel campaign planning, especially during key moments like Black History Month, Juneteenth, or Taste of Culture campaigns
• Participate in team meetings and provide performance insights to optimize campaigns
• Communicate in a voice that is authentic, uplifting, culturally aware, and community-driven
• Show a natural interest in food, community stories, and culture, especially within the Black diaspora
• Ensure every message reinforces the company’s values and deepens connection with both diners and restaurant owners

Requirements:

• Proven experience in digital marketing, email marketing, and paid ads.
• Strong copywriting and content creation skills.
• Hands-on experience with Google Ads, Facebook Ads, and LinkedIn marketing.
• Knowledge of email marketing platforms and automation tools.
• Ability to analyze campaign performance and optimize strategies.
• Passion for food, culture, and community-driven storytelling, especially within the Black diaspora.
• Strong collaboration and communication skills.