Digital Marketer
Softhills Group
Marketing & Communications
Advertising, Media & Communications
NGN
75,000 - 150,000
Easy Apply
New
2 weeks ago
Job Summary
As a Digital Marketer at Softhills, you will play a pivotal role in driving the online presence and growth of our e-commerce platform. You will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to attract, engage, and convert customers.
- Minimum Qualification : Degree
- Experience Level : Entry level
- Experience Length : 1 year
Job Description/Requirements
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Design, build, and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Generating Quality Blog Content
- Collaborate with agencies and other vendor partners
- Strategizing with Other Marketing Professionals
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
- B.Sc/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaignsÂ
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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