Digital Marketer

Responsibilities:

Social Media Strategy & Content Creation:

• Develop and execute a content strategy for Instagram, TikTok, and Facebook that promotes SafariHills Apartments’ unique offerings.
• Create and push out engaging, high-quality content (videos, images, stories) regularly to boost brand visibility and engagement.
• Monitor social media trends and leverage them for content ideas, making sure all content aligns with brand tone and values.
  
  

Ad Campaign Management:

• Plan, execute, and manage paid advertising campaigns on Facebook, Instagram, and TikTok to increase app downloads and brand awareness.
• Optimize ad performance by analyzing campaign results, adjusting strategies, and implementing A/B testing to maximize ROI.
  
  

WhatsApp Campaigns:

• Develop and run WhatsApp marketing campaigns to engage potential customers, announce promotions, and drive direct traffic to the app or website.
• Build and maintain WhatsApp contact lists for personalized, high-conversion campaigns.
  
  

Analytics and Reporting:

• Track and report on campaign performance across all platforms (social media and ad campaigns).
• Provide insights and recommendations for continuous improvement based on performance metrics such as reach, engagement, conversions, and app downloads.
  
  

Audience Engagement and Growth:

• Interact with followers, respond to comments and messages, and foster a community on Instagram, TikTok, and Facebook.
• Develop strategies to grow followers and boost engagement, aiming for increased app downloads and property bookings.
  
  

Collaborate with Influencers:

• Identify and work with micro-influencers in the travel and lifestyle space to promote the SafariHills Apartments brand.
• Manage influencer relationships and coordinate content creation aligned with marketing objectives.

Requirements:

• 1 year experience
• HND in a related field