1 month ago

Lead, Media & Marketing

The Bulb Institute

Marketing & Communications

IT & Telecoms NGN 400,000 - 600,000 Negotiable
Easy Apply

Job Summary

We are looking to hire an experienced and visionary leader to take on the role of Lead, Media & Marketing. This position involves crafting and implementing innovative marketing and media strategies to enhance brand visibility, foster customer engagement, and drive revenue growth.

  • Minimum Qualification : HND
  • Experience Level : Senior level
  • Experience Length : 5 years

Job Description/Requirements

Responsibilities:
  • Develop and implement an integrated media and marketing strategy to position the brand as an industry leader.
  • Lead market research and competitive analysis to identify opportunities, trends, and customer insights.
  • Oversee the development of engaging, brand-aligned content across all channels (social media, digital platforms, TV, print, etc.).
  • Demonstrate a keen eye for producing and curating high-quality videos, motion content, and graphics that align with the organization’s brand 
  • Build and maintain strategic partnerships with media outlets and influencers 
  • Lead, mentor, and inspire a high-performing media and marketing team.
  • Monitor ROI for marketing initiatives and optimize spending to maximize results.
  • Create a multi-year marketing roadmap to support business development, talent programs, partnerships, and community-building initiatives.
  • Oversee all digital marketing activities, including SEO, SEM, social media marketing, content marketing, and email campaigns.
  • Act as the brand’s spokesperson in collaboration with the leadership team when engaging with the media.
  • Collaborate with cross-functional teams, including product, partnerships, and operations, to ensure alignment of marketing efforts. 



Requirements:

  • Minimum of 5 years experience in a similar role
  • Minimum of HND

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