Digital marketer

The Digital Marketer will play a crucial role in our organization by developing and executing an effective online strategy. Your responsibilities include creating engaging content, moderating online platforms, and analyzing performance metrics. The goal is to enhance brand awareness, drive traffic, and foster a positive reputation through strategic use of our digital marketing channels.  

RESPONSIBILITIES 

• Develop and implement online marketing strategies to enhance brand awareness, drive traffic to our digital platforms and increase sales conversion rate.  
• Create and manage content calendars, ensuring consistent, high-quality content across all channels.  
• Monitor and engage our online audience, respond to comments and messages in a timely manner.  
• Analyze social media metrics, insights to optimize strategy, and reports on campaign performance to stakeholders.  
• Stay informed of industry trends and best practices on social media and digital marketing.  
• Collaborate with affiliate partners to optimize campaigns and drive affiliate-generated revenue.  
• Analyze affiliate performance, and user engagement data to optimize strategies and report on campaign effectiveness to stakeholders.  
• Create compelling social media content (text, image, video) optimized for engagement and conversion across various platforms including but not limited to Facebook, Instagram, Twitter, and LinkedIn.  
• Manage and optimize paid social media campaigns to achieve specific KPIs related to conversion rates, lead generation, and sales growth.  
• Identify and cultivate relationships with affiliate marketing partners to expand our affiliate network and maximize revenue opportunities.  
• Collaborate closely with the marketing, content, and sales teams to ensure alignment of social media efforts with overall marketing strategies and business goals.  
• Monitor and analyze performance metrics (e.g., reach, engagement, conversion rates) to identify opportunities for improvement and optimization.  

QUALIFICATIONS 

• Bachelor's degree in marketing, Communications, or a related field.  
• Experience managing social media accounts across multiple platforms, with a focus on LinkedIn, Twitter, and Instagram.  
• Basic graphic design skills and proficiency in video editing software.  
• Proficiency in use of Adobe photoshop, coral draw or Canva.  
• Strong communication and interpersonal abilities.  
• Detail-oriented with a commitment to accuracy.  
• Problem-solving skills and a proactive approach to tasks.  
• Flexibility and adaptability to changing priorities.  

REQUIRED SKILLS AND ABILITIES 

• Ability to develop and implement a cohesive social media strategy aligned with overall business goals  
• Proficiency in creating engaging and high-quality content (text, image, video) tailored for various social media platforms.  
• Skill in fostering and moderating online communities to build brand loyalty and customer engagement  
• Capability to analyze social media metrics and use data-driven insights to optimize strategies and demonstrate ROI.  
• Experience in managing and optimizing paid social media campaigns to achieve specific objectives such as conversions and lead generation.  
• Strong knowledge of popular social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and their respective best practices  
• Excellent written and verbal communication skills to effectively engage with followers, collaborate across teams, and manage influencer relationships  
• Ability to think creatively, generate new ideas, and experiment with innovative social media marketing tactics  
• Knowledge of SEO principles and content marketing strategies to optimize social media content for search engines