Digital Marketer

Responsibilities:

• Develop and execute comprehensive digital marketing strategies across multiple channels, including email marketing, social media, search engine marketing (SEM), search engine optimization (SEO), bulk SMS, display advertising, influencer marketing, affiliate marketing, and content marketing.
• Run paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube to generate leads and drive engagement.
• Plan and implement bulk SMS marketing campaigns, including phone number generation, list segmentation, and database management.
• Build, manage, and grow an email subscription list, ensuring proper segmentation and engagement strategies.
• Design, execute, and optimize email marketing campaigns, including audience segmentation, A/B testing, automation, and analytics.
• Provision and manage SMTP services such as SendGrid, Mailgun, and Amazon SES for email marketing.
• Utilize Seamless.ai, ZoomInfo, and other lead generation tools to build targeted prospect lists.
• Develop and oversee marketing automation strategies to streamline customer journeys and enhance efficiency.
• Manage organic and paid social media marketing efforts, engaging with potential clients and building brand awareness.
• Write compelling and engaging content, including video scripts, blog posts, landing page copy, and social media updates, to drive engagement and conversions.
• Engage in influencer outreach, partnership development, and affiliate marketing to expand brand reach.
• Monitor and analyze website traffic, campaign performance, and conversion rates using data analytics tools such as Google Analytics, HubSpot, and Hootsuite.
• Conduct market research and competitor analysis to refine marketing strategies.
• Optimize landing pages, sales funnels, and call-to-actions (CTAs) to improve conversion rates.
• Manage and monitor online reputation, responding to reviews and comments on various platforms.
• Develop branding strategies to ensure consistent messaging across all channels.
• Set up and manage customer relationship management (CRM) systems to track leads and interactions.
• Track and report key performance indicators (KPIs) and provide actionable insights for continuous improvement.
• Stay up to date with industry trends, emerging technologies, and digital marketing best practices.
• Manage project timelines, budgets, and team collaboration to ensure the successful execution of marketing campaigns.
• Work closely with the sales team to ensure alignment of marketing and sales objectives.
• Train junior marketing team members and share industry knowledge to enhance team skills.

Requirements:

• 2 years of experience
• Minimum of HND