Digital Marketer

Responsibilities:

• Plan, execute, and monitor social media campaigns across various platforms (e.g., Facebook, Instagram, X, LinkedIn).
• Manage paid advertising campaigns (e.g., Google Ads, social media ads).
• Develop and implement email marketing campaigns.
• Conduct search engine optimization (SEO) and search engine marketing (SEM) activities.
• Manage the company's website and online presence.
• Create high-quality, engaging content for various digital channels, including blog posts, articles, social media updates, and website copy.
• Manage the content calendar and ensure timely publication of content.
• Collaborate with other departments to ensure brand consistency across all channels.
• Track and analyze key performance indicators (KPIs) such as website traffic, social media engagement, conversion rates, and return on investment (ROI). 
• Generate regular reports on campaign performance and provide insights and recommendations for improvement.
• Utilize data analytics tools to identify trends and optimize marketing campaigns.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Conduct market research and competitor analysis.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 4 years of experience in digital marketing.
• Strong understanding of digital marketing principles and best practices.
• Experience with social media management tools and analytics platforms (e.g., Google Analytics).
• Proficiency in content creation and copywriting.
• Excellent communication, interpersonal, and presentation skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Proficient in Microsoft Office Suite.