Immediate Start
1 month ago
Digital Marketer
BAS Group
Marketing & Communications
Advertising, Media & Communications
NGN
75,000 - 150,000
Easy Apply
Job Summary
We are seeking a highly skilled and results-driven Digital Marketer to manage and execute digital marketing campaigns, increase brand awareness, drive online engagement, and generate leads. The ideal candidate should be experienced in social media marketing, paid advertising, SEO, and content marketing.
- Minimum Qualification : HND
- Experience Level : Entry level
- Experience Length : 2 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
Digital Marketing Strategy & Execution:
- Develop and implement digital marketing strategies to enhance brand visibility and customer engagement.
- Plan and execute online campaigns, promotions, and lead-generation strategies.
- Optimize marketing funnels for customer acquisition and conversion.
Social Media Management:
- Manage and grow the company’s social media presence (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.).
- Create and schedule engaging content, including posts, stories, and reels.
- Monitor trends, engage with audiences, and analyze social media performance.
Search Engine Optimization (SEO) & Website Management:
- Optimize website content and structure to improve search engine rankings (SEO).
- Conduct keyword research, competitor analysis, and on-page/off-page SEO.
- Work with the content team to ensure website content is SEO-friendly and up to date.
Paid Advertising & Lead Generation:
- Plan, create, and manage Facebook Ads, Google Ads, and other paid campaigns.
- Optimize ad spend for maximum ROI and conversion rates.
- Monitor analytics and adjust campaigns for improved performance.
Email Marketing & Automation:
- Develop manage email marketing campaigns to nurture leads and drive sales.
- Segment audiences and personalize campaigns to improve engagement.
- Analyze open rates, click-through rates, and conversions for optimization.
Analytics & Reporting:
- Track and report on marketing performance using Google Analytics, Meta Business Suite, and other digital tools.
- Provide insights and recommendations for improving digital strategies.
- Measure ROI and effectiveness of marketing campaigns.
Requirements:
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- Proven experience (2+ years) in digital marketing, social media, and online advertising.
- Strong knowledge of Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Expertise in SEO, SEM, email marketing, and content marketing.
- Familiarity with Google Analytics, WordPress, Shopify, and CRM tools.
- Proficiency in graphic design tools (Canva, Photoshop) and video editing is a plus.
- Ability to work independently, meet deadlines, and manage multiple campaigns.
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