Digital Marketing and Branding Strategist

Responsibilities:

Digital Marketing Strategy Development:

• Develop and implement comprehensive digital marketing strategies across multiple channels, including social media, email, SEO, paid advertising, and content marketing.
• Define measurable objectives and KPIs for campaigns to ensure alignment with company goals.
• Continuously refine strategies based on performance metrics and insights.

Online Presence Optimization:

• Manage and optimize the company’s website, blog, and social media profiles to increase visibility and engagement.
• Improve user experience (UX) and site performance using SEO techniques and analytics.
• Ensure that digital assets are functional, up-to-date, and consistent with the company’s objectives.

Content Creation and Management:

• Plan and oversee the creation of high-quality content for all digital platforms, ensuring alignment with the company’s brand voice and messaging.
• Coordinate with internal teams and external vendors for multimedia production, such as videos, graphics, and written materials.
• Maintain a robust content calendar to support ongoing campaigns and initiatives.

Brand Consistency and Collaboration:

• Collaborate closely with the creative team to ensure a unified and consistent brand image across all marketing materials and channels.
• Provide input and feedback on designs, copy, and other creative assets to align with strategic goals.
• Act as a brand steward, ensuring compliance with brand guidelines across all platforms.

Trends and Innovation:

• Stay informed of emerging trends, technologies, and best practices in digital marketing and branding.
• Identify and recommend new tools, platforms, or strategies to enhance campaign effectiveness.
• Test innovative approaches to capture new audiences and improve engagement.

Performance Monitoring and Reporting:

• Use analytics tools like Google Analytics and social media insights to track performance and generate detailed reports.
• Provide actionable insights based on data to refine campaigns and inform future strategies.

Requirements:

• 3 years experience
• Degree in a related field