Digital Marketing Assistant

Responsibilities:

• Plan, create, and optimise Google Ads campaigns, including Search, Display, Shopping, and Video Ads, to achieve targeted goals.
• Conduct keyword research, ad copywriting, and audience segmentation for effective campaign performance.
• Monitor campaign performance, analyse data, and provide actionable insights to improve ROI.
• Design and build high-converting landing pages tailored to specific campaigns and audiences.
• Use tools such as WordPress, or landing page builders like LeadzConnect.
• Ensure landing pages are optimised for SEO, mobile responsiveness, and user experience.
• Write high-quality articles, blogs, and other written content to support digital marketing efforts and enhance brand visibility.
• Develop engaging social media posts and captions tailored to each platform’s audience.
• Collaborate with the team to create compelling marketing copy for campaigns, newsletters, and promotions.
• Manage social media accounts for multiple brands, creating and scheduling content for platforms such as Instagram, Facebook, LinkedIn, Twitter, and TikTok.
• Monitor social media performance and engagement, using analytics to refine strategies.
• Stay updated on the latest social media trends to keep content fresh and relevant.
• Leverage marketing automation tools to create email campaigns, lead nurturing workflows, and customer engagement programs.
• Track and analyse key performance metrics across campaigns, providing regular reports and actionable insights.
• Continuously optimise campaigns based on data to maximise performance.
• Actively take ownership of day-to-day digital marketing tasks from Day 1.
• Proactively address challenges and deliver results with minimal supervision.
• Work across teams to ensure all campaigns are aligned with brand objectives.

Requirements:

• Proven experience in running Google Ads campaigns across different formats (Search, Display, Video, and Shopping Ads).
• Proficiency in building and managing landing pages using tools such as WordPress, Unbounce, Instapage, or similar platforms.
• Strong writing skills with the ability to create high-quality articles, blogs, and marketing copy.
• Hands-on experience with social media management tools like Hootsuite, Buffer, or similar platforms.
• Knowledge of marketing automation platforms like LeadzConnect.
• Familiarity with analytics tools such as Google Analytics and similar tools.
• Self-starter with the ability to hit the ground running from Day 1.
• Strong multitasking and organisational skills to manage multiple projects and brands simultaneously.
• Excellent communication and collaboration skills, with a team-oriented mindset.
• Analytical thinker with attention to detail and a results-driven approach.
• A degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 3 years of hands-on experience in digital marketing, including Google Ads management, content creation, and social media.
• A portfolio showcasing previous campaigns, landing pages, and written content is required.