Digital Marketing Associate

Responsibilities:

• Ideate and produce high-quality, engaging content tailored for social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to boost audience engagement and brand visibility.
• Manage content calendars, ensuring timely and consistent posts for Gigmile and its subsidiaries (Gamma Mobility Nigeria and Gamma Mobility Ghana).
• Leverage tools like Canva, Adobe Creative Suite, or video-editing platforms for visual and video content creation.
• Maintain an active and professional presence across social media channels.
• Respond promptly to comments, messages, and queries, building a strong rapport with the online community.
• Use analytics platforms (e.g., Google Analytics, Meta Insights, Hootsuite) to track performance metrics such as engagement rates, follower growth, and audience sentiment.
• Plan and execute high-performing digital advertising campaigns on platforms like Meta (Facebook/Instagram Ads) and Google Ads.
• Continuously monitor, analyze, and optimize campaigns to maximize ROI and user acquisition.
• Develop A/B testing strategies to identify winning creatives and ad placements.
• Support product launches by coordinating communication strategies, promotional materials, and cevent activities.
• Ensure all digital and physical materials align with Gigmile’s brand guidelines, maintaining a consistent visual identity.
• Partner with the Business Development and Product teams to align marketing efforts with organizational goals.
• Contribute to developing acquisition strategies and innovative approaches to raising brand awareness in Nigeria and Ghana.

Requirements:

• 2+ years in digital marketing, preferably in startups, fintech, or fast-paced environments.
• Proficiency in social media management tools (e.g., Buffer, Hootsuite).
• Strong grasp of Meta Ads, Google Ads, and campaign optimization.
• Excellent copywriting and content creation abilities.
• Analytical mindset to interpret metrics and adapt strategies.
• Self-driven, detail-oriented, and passionate about storytelling and brand building.

Why you should join us

• You would be part of a dynamic startup revolutionizing the vehicle subscription and financial services industry for gig workers in Africa.
• You would be part of a dynamic environment where your ideas are heard and your contributions propel us forward.
• You would work alongside passionate, talented colleagues who share your commitment to excellence.
• You would witness firsthand the positive change your work brings to the lives of thousands of riders and drivers.
• You would enjoy a comprehensive benefits package, including a competitive salary, health insurance, and exciting growth opportunities.