Digital Marketing Specialist

Responsibilities:

Digital Marketing Strategy & Execution:

• Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer engagement.
• Plan and execute online campaigns, promotions, and lead-generation efforts.
• Optimize marketing funnels for customer acquisition and conversion.

Social Media Management:

• Manage and grow the company’s presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
• Create, schedule, and publish engaging content, including posts, stories, and reels.
• Monitor industry trends, respond to audience interactions, and analyze engagement data.

Search Engine Optimization (SEO) & Website Management:

• Optimize website content, structure, and technical elements for improved search engine rankings.
• Conduct keyword research, competitor analysis, and implement both on-page and off-page SEO strategies.
• Collaborate with the content team to ensure SEO-friendly, relevant, and up-to-date website content.

Local SEO:

• Improve visibility of client and company listings on platforms like Google My Business and local directories.
• Ensure consistent NAP (Name, Address, Phone number) across all local listings.
• Encourage and manage online reviews and local citations.
• Create and optimize location-based landing pages to attract nearby customers.

Paid Advertising & Lead Generation:

• Plan, create, and manage paid ad campaigns on platforms like Google Ads, Facebook Ads, Instagram, and LinkedIn.
• Monitor ad performance, adjust targeting, and optimize budgets to maximize ROI and conversions.

Email Marketing & Automation:

• Develop and manage email campaigns to nurture leads and drive sales.
• Segment email lists and personalize messages to boost engagement.
• Analyze open rates, click-through rates, and conversions for continuous improvement.

Analytics & Reporting:

• Track and report on performance across all digital channels using tools like Google Analytics, Meta Business Suite, and more.
• Provide data-driven insights and actionable recommendations to enhance marketing efforts.
• Measure and report on campaign ROI and KPIs.

Requirements:

• OND, HND, or Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• Minimum of 1 year of proven experience in digital marketing and online advertising.
• Strong knowledge of SEO (including Local SEO), SEM, social media marketing, and email marketing.
• Experience with tools like Google Ads, Facebook Ads, Google Analytics, WordPress, and Shopify.
• Familiarity with CRM tools and marketing automation platforms.
• Proficiency in design and content creation tools such as Canva or Photoshop (video editing is a plus).
• Strong communication skills, ability to work independently, and excellent time management.

If you're ready to make an impact and grow your career in digital marketing, apply today and join our innovative and fast-paced team!