Digital Marketing Executive

Responsibilities:

• Work closely with the Administrator to lead content planning and copywriting for the Imagine website and social media platforms.
• Oversees all company social media accounts management
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Coordinates social media messaging with academic departments, brand managers, and quarterly or seasonal company goals
• Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
• Audits and analyses social media presences, including digital advertising costs and returns
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Edit and write copy for the homepage, blog posts, email, social and marketing initiatives
• Generate ideas and digital content plans for day-to-day stories, as well as major projects, brand campaigns and on-going activities
• Report on available data to ensure high performing content for the social platforms
• Ensure the team is using effective on-page SEO and keyword research
• Design and implementation of weekly site updates to creatives on landing pages across all relevant devices and international sites
• Production of advertising banners, including those for affiliate sites
• Creation of social media imagery and brand content across the social networks
• Suggest new design opportunities and assist in developing the templates used across the site and on emails
• Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest, Instagram and Google+ and engage with the social media users
• Assist with the general day to day administrative tasks.
• Producing a consistent brand message across all the social media channels.
• Regular monitoring the competitor social media sites and creating analysis report.
• Working with other departments to develop social media timelines that coincide with the events, ad campaigns, and other brand messages.
• Coordinating social media messages with advertising departments, the brand management team, and annual company goals.
• Analysing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor’s data.
• Submit daily and weekly report documenting engagements and social media analytics

Requirements:

• Strong understanding of Imagine’s tone of voice
• Able to lead, motivate, and nurture a team of content exec
• Culturally aware; have an in-depth awareness of education, family, parenting, and lifestyle trends with a strong visual eye
• Understand SEO and writing for digital
• Able to manage team workflow and delegate/prioritize tasks in order to meet changing deadlines
• Ability to confidently communicate with wider teams to coordinate storytelling across the brand
• Ability to work quickly and efficiently with an excellent eye for detail and accuracy
• Ability to take direction and interpret briefs accurately and to deadlines and a disciplined approach to processes
• Strong communication skills, both written and verbally
• A desire to work in e-commerce
• Creative and self-motivated with an eye for strong design, with a good understanding of site usability

Desired Traits:

• Experience with CMS and Google Analytics preferable
• An intermediate/advanced working knowledge of Adobe Photoshop
• Basic/intermediate level HTML & CSS
• Experience in designing email marketing campaigns and digital display advertising
• Experience in using e-commerce content management systems (CMS)
• An interest in User Experience

Work Mode: Hybrid

Remuneration: NGN 120,000