Digital Marketing Lead

Responsibilities:

• Create, design, and manage engaging social media campaigns across platforms.
• Schedule posts, respond to comments, and grow followers.
• Oversee the creation of high-quality graphics and visual content for social media, email, and web.
• Ensure consistency in branding across all platforms.
• Build, optimize, and manage sales funnels to convert leads into customers.
• Track, analyze, and refine funnels for optimal performance.
• Develop and execute targeted email campaigns to nurture leads and drive conversions.
• Manage email lists and analyze campaign performance.
• Design and optimize sales pages that are visually appealing and conversion-focused.
• Track key metrics such as traffic, conversions, and engagement.
• Provide reports and insights to improve performance.
• Implement SEO strategies to improve organic traffic and manage SEM campaigns for paid digital advertising.
• Work closely with content creators and sales teams to align marketing strategies with business goals.

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field.
• Proven experience in social media marketing, email marketing, and sales funnel management.
• Strong design skills (experience with Adobe Creative Suite, Canva, or similar).
• Knowledge of SEO, SEM, and analytics tools (Google Analytics, Facebook Ads, etc.).
• Experience with CRM systems and email marketing platforms (Mailchimp, HubSpot, etc.).
• Strong analytical skills with the ability to track and improve campaigns.
• Excellent communication and copywriting skills.
• Ability to work independently and in a team-oriented environment.
• Experience with e-commerce platforms.
• Knowledge of content management systems (CMS) such as WordPress.
• Ability to manage paid advertising campaigns on social platforms (Google Ads, Facebook Ads, etc.).
• Creative thinker with a data-driven approach.
• Passionate about digital marketing and staying up-to-date with trends.
• Strong organizational skills and attention to detail.
• Able to meet deadlines and work in a fast-paced environment.