Digital Marketing Manager

Company Description

BrandCo Nigeria Limited, located in Lagos State, Nigeria, focuses on identifying high-street brands for the urban African consumer. The company offers world-class retail experiences by tailoring brands to match consumer preferences and shopping habits. Through unique product ranges and dedicated customer service, BrandCo aims to provide innovative designs for style-conscious customers.

Role Description

This is a full-time on-site role for a Digital Marketing Manager at BrandCo Nigeria Limited. The Digital Marketing Manager will be responsible for social media marketing, lead generation, marketing strategies, web analytics, and overall digital marketing activities to promote high-street brands in the urban African market.

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• Certifications in Digital Marketing are a plus.
• 3-5 years of experience in digital marketing or related roles.
• Demonstrated success in managing digital campaigns, social media strategy, or e-commerce platforms.
• Social Media Marketing and Lead Generation skills
• Experience in Marketing and Web Analytics
• Strong analytical and strategic thinking abilities
• Exceptional communication and ability to collaborate effectively with cross-functional teams.
• Ability to work in a fast-paced environment
• Strong ability to interpret data and create actionable insights.
• Experience in A/B testing and optimization.
• Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, Hootsuite, HubSpot, Adobe Creative Suite).
• Expertise in SEO/SEM strategies and tools.
• Knowledge of social media platforms and ad management tools (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Email marketing expertise (e.g., MailChimp, Klaviyo).
• Familiarity with CMS platforms (e.g., WordPress, Shopify).
• Ability to craft compelling content for various digital channels.
• Proficiency in visual design tools is a plus (e.g., Canva, Photoshop).