Digital Marketing Manager

About the job

Who are we at Hydra-Scola?

At Hydra-Scola, we believe insightful and actionable knowledge is the one true way of empowering people. It helps individuals start their careers or get to the next level in their chosen careers. It helps businesses launch successfully, or break through the current ceiling of growth holding them back. Ultimately, lives are changed, businesses make more, or save more; individuals earn more, families are fed, fulfilled and happy. That is our own contribution to humanity.

Our learning resources are designed to be affordable, concise, simple to consume and easy to assimilate

We seek to empower 100,000 businesses and individuals in the next ten years with the right knowledge, resources and tools required to help them start their journey or unlock the next level of their growth.

At Hydra-Scola, we offer a collaborative and open work environment where people are valued for their unique talents and empowered to do their jobs well.

The marketing team at Hydra-Scola drives commercial outcomes for the company across its portfolio of products and services; and grows the addressable market through offline marketing campaigns, digital marketing campaigns, lifecycle management, events, partnerships and community development.

If all these sound interesting to you and you're driven by driving growth, delighting customers and filling the sales funnel, we want to work with you.

Location: Remote (Full Time)

About the role:

Hydra-Scola is looking for a Digital Marketer who will be responsible for developing and executing digital marketing plans and campaigns for a diverse range of products and services to support out growth strategy.

This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the Product team, Content team, Sales Teams, as well as other Marketing functions.

The ideal candidate is passionate about Edtech, tech, marketing in tech and the use of technology in education. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity and a drive to always improve oneself / the team / the organisation. They love to solve problems, get hands on, experiment, measure and use automation to make daily life easier.

What you will get to do:

• Build, plan and implement the overall digital marketing strategy
• Own and drive growth while CAC KPIs for all digital channels to meet business requirements.
• Manage and allocate marketing budgets across channels, cities, and categories on a monthly level.
• Ideate on content and brand strategies to drive exceptional growth and brand equity.
• Create and manage multiple paid campaigns on different channels.
• Maintain consistent brand messaging throughout all platforms.
• Use advanced metrics to measure the success of marketing campaigns.

To succeed in this role, we think you should have:

• A minimum of 2 years in a Digital/Performance Marketing function in a scalable digital products/services business. EdTech experience is a nice-to-have
• Ability to think strategically about complex issues, leading to thoughtful recommendations, and action plans
• Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams
• Conversant in go-to-market strategies and methodologies
• Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
• Excellent verbal and written communication skills, strong content marketer
• Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality. Strong project management skills.
• Growth mindset - someone who is not afraid to think big and take on risk.
• Strong problem solving, first principles thinking.
• Adept at data analytics, pattern recognition, insights generation.
• Deep understanding of digital channels (Meta, Google, etc).
• Overall business acumen

What Hydra-Scola can offer you:

• Culture - We put our people first and prioritize the well-being of every team member. We're building a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
• Learning and Development - We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal knowledge sharing sessions.
• Compensation - You'll receive a competitive salary, pension, health insurance, annual bonus, plus other benefits.
• Recognition Rewards
• Annual Leave
• Flexible working option

What to expect in the hiring process

• A preliminary phone call with the Marketing Manager
• An interview with the Hiring Team.
• An interview with the CEO or another member of the Executive team.
• Offer Letter

Hydra-Scola believes a diverse workforce enhances our ability to deliver world class products and services which help our users attain their career and business goals. We are committed to ensuring equal employment opportunities to all qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Studies have shown that people in minority groups struggle to apply for job openings if they think that they are slightly underqualified.

• We encourage you to apply even if you think you don’t meet all the requirements. We have come to learn that character is the number one quality, skills can be picked up and improved upon.