- Minimum Qualification :
Job Description/Requirements
Housing TV Africa is seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have hands-on experience with Google Ads and a passion for leveraging digital tools to enhance brand visibility and engagement.
Key Responsibilities:
Develop, manage, and optimize Google Ads campaigns to drive traffic and conversions.
Monitor analytics and prepare performance reports for all advertising efforts.
Collaborate with the content team to create compelling ads that align with our brand message.
Stay updated on the latest trends and best practices in digital marketing and Google Ads.
Manage the company’s social media platforms to boost audience engagement and increase followers.
Research advertising trends
Research competitors’ pricing and products
Decide on the appropriate placement of ads
Determine what content will reach customers
Develop projects to create content
Publish digital marketing content online
Implement email marketing campaigns
Measure digital traffic
Monitor social media and Google Analytics
Optimize paid advertising campaigns using SEO and other tools
Report on the growth and analytics of campaigns to stakeholders
Scale campaigns to maximize ROI
Monitor project status and budget
Conduct market research to inform campaigns
Brainstorm and implement experiments and conversion tests
Requirements:
Proven experience in digital marketing, particularly with Google Ads campaigns.
Proven experience as a digital marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google Adwords, etc.)
Knowledge of HTML, CSS, and web development tools (e.g. Dreamweaver) desired
Well-organized and detail-oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
What We Offer:
A vibrant and collaborative work environment.
Opportunities for professional growth and development.
Competitive remuneration.
How to Apply:
- Send your CV and a brief cover letter detailing your experience with Google Ads to employmenthousingtv@gmail.com
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