Digital Marketing Manager

Responsibilities:

• Develop and execute a comprehensive digital marketing strategy that aligns with Zino Aviation’s growth objectives.
• Manage social media channels (LinkedIn, Twitter, Instagram, Facebook, TikTok, etc.), ensuring brand consistency and high engagement.
• Create and optimize high-quality, engaging content (blog posts, videos, graphics, email campaigns) to attract and retain customers.
• Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.), ensuring optimal ROI.
• Improve website performance and search visibility through SEO best practices, keyword optimization, and link-building strategies.
• Analyze digital marketing performance metrics, using tools like Google Analytics, Zoho MarketingHub, HubSpot, or SEMrush to refine campaigns.
• Develop and implement email marketing campaigns, ensuring personalized and effective communication with potential and existing clients.
• Identify and implement automation tools to enhance digital marketing efficiency, improving lead nurturing and customer engagement.
• Collaborate with business development and sales teams to align marketing strategies with revenue generation efforts.
• Train and manage a high-performing team of digital marketing executives, providing coaching, mentoring, and support to optimize performance.
• Stay updated on industry trends and emerging digital marketing strategies, ensuring Zino Aviation remains competitive.

Requirements:

• Minimum four years of experience in digital marketing social media management or content strategy.
• Bachelor’s degree or HND in marketing or a relevant field is desirable but not essential.
• Strong understanding of B2B and B2C digital marketing strategies.
• Proficiency in SEO analytics paid ads email marketing social media and design tools.
• Strong copywriting skills with experience in creating compelling digital content.
• Ability to analyze marketing data and make data-driven decisions
• Creative mindset with the ability to develop unique and engaging marketing campaigns.
• Excellent communication and storytelling skills both written and verbal.
• Self-motivated and result-driven able to work independently and take initiative.
• Strong project management skills to ensure timely execution of marketing plans.
• Detail-oriented with a problem-solving mindset to optimize marketing performance.
• Ability to work cross-functionally supporting sales customer service and business development.