Digital Marketing Manager
Zino aviation
Marketing & Communications
Job Summary
We are looking for a dynamic and results-driven Digital Marketing Manager to strengthen our online presence, boost brand visibility, and drive customer engagement through strategic digital campaigns. The ideal candidate should have a proven track record in executing successful campaigns and a proactive problem-solving mindset.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 4 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities:
- Develop and execute a comprehensive digital marketing strategy that aligns with Zino Aviation’s growth objectives.
- Manage social media channels (LinkedIn, Twitter, Instagram, Facebook, TikTok, etc.), ensuring brand consistency and high engagement.
- Create and optimize high-quality, engaging content (blog posts, videos, graphics, email campaigns) to attract and retain customers.
- Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.), ensuring optimal ROI.
- Improve website performance and search visibility through SEO best practices, keyword optimization, and link-building strategies.
- Analyze digital marketing performance metrics, using tools like Google Analytics, Zoho MarketingHub, HubSpot, or SEMrush to refine campaigns.
- Develop and implement email marketing campaigns, ensuring personalized and effective communication with potential and existing clients.
- Identify and implement automation tools to enhance digital marketing efficiency, improving lead nurturing and customer engagement.
- Collaborate with business development and sales teams to align marketing strategies with revenue generation efforts.
- Train and manage a high-performing team of digital marketing executives, providing coaching, mentoring, and support to optimize performance.
- Stay updated on industry trends and emerging digital marketing strategies, ensuring Zino Aviation remains competitive.
Requirements:
- Minimum four years of experience in digital marketing social media management or content strategy.
- Bachelor’s degree or HND in marketing or a relevant field is desirable but not essential.
- Strong understanding of B2B and B2C digital marketing strategies.
- Proficiency in SEO analytics paid ads email marketing social media and design tools.
- Strong copywriting skills with experience in creating compelling digital content.
- Ability to analyze marketing data and make data-driven decisions
- Creative mindset with the ability to develop unique and engaging marketing campaigns.
- Excellent communication and storytelling skills both written and verbal.
- Self-motivated and result-driven able to work independently and take initiative.
- Strong project management skills to ensure timely execution of marketing plans.
- Detail-oriented with a problem-solving mindset to optimize marketing performance.
- Ability to work cross-functionally supporting sales customer service and business development.
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